For most companies, having a noticeable logo is what makes their brand stand out from the competition. A symbolic design is essential to associate one’s brand with their customer base – i.e. Starbucks, Nike, etc. These 5 tips are designed to assist you in your branding strategy.

Don’t Overcomplicate the Design

While you might want be thinking that flashy elements and complex shapes will make the customer “ooh” and “ahh” there way into your store, it’s actually quite the opposite. Having too much for the eye to focus on makes it much more difficult for the customer to recognize it in the future.

Simplicity is the way to go. Ideally, the objective of your logo itself is to serve as a representation of your brand. By adding odd lines and a variety of color patterns, you’ll only take away from that strategy.

Utilize a clean design and make your logo visually appealing. Ensure that your logo appears with a duo-tone (black on a white background).

Visibility

Always remember that while the logo might look amazing on a business card, will the same success translate to a billboard or a smartphone app? Whenever you’re designing a logo you have to think about where you’re going to place your logo and consider how it’s going to look. Now, since the transition to apps has come faster than most people expected, you’ll likely have to focus on how the logo is going to appear on an app icon and on a somewhat small screen – depending on if you’re planning on creating an app.

The Best Logos Don’t Last Forever

Always stay up-to-date with your logo design. It’s important to consider tweaking your logo to ensure that it stays current. However, if you’ve had previous success with your logo, you might not want to conduct a significant shift in design. Rather, a simple change or a small tweak could do wonders to make it more fitting with the times.

Take a look around, logos are constantly being updated to showcase their presence. Everything from major hotel chains to NBA teams, no holds barred. They’re all looking to evoke a new and “fresh” feel to their logo that rejuvenates their presence in the market.

Consider Longevity

When you’re looking to change, or update, your logo, always avoid popular trends. Because, as you already know, these trends tend to fade away over time. Often times companies will select a design that is current with the times but more relevant to a fad. This is a costly mistake as it’s not likely to stay current and it might not even fit with the brand’s theme and values. A modern look never fails to catch one’s attention but the moral of the story is avoid designs and elements that are the trend of the year – they never have a happy ending.

Always Consider Recognition

It’s essential that you always take the necessary steps to ensure that you creating a design that has the potential to drive business and bring in customers. To do this, you’ll want to understand your business’s primary objective and perhaps incorporate that into your design. By doing this, you’ll have a deeper understanding of how the logo itself associates with your brand’s core values. This way, when a customer reads your mission and takes a look at your logo, they’ll understand the embodiment that your logo takes after. This is a powerful message that resonates with the customer, perhaps for life.